Testimonials and Interviews: From Client to Messenger
Once upon a time, businesses threw most of their marketing dollars at campaigns to proclaim, in essence, “We are so great.” And sure, you probably still need to tell people why you are the best at what you do. But in a landscape saturated with this kind of thing, “we’re so great” only gets you so far. Today, the holy grail is, “They’re so great.” It’s not all about what you say, but what your clients or customers say about you.
This is going to happen whether you are intentional about it or not and we are all aware of a few horror stories. That is, if just one of your many clients has a negative experience and they are motivated enough to share that experience online, they can have an outsized impact on your brand’s reputation.
At Chalkbridge, we believe the best defense against this kind of thing is a good offense. That means proactively generating in-depth testimonials from your customers or clients that will best represent who you are and what you do. We know how to ask the questions that will deliver the messaging you need from your clients, and best of all, we can do so in a way that not only you will want to share; your clients will want to do so as well.
How, you ask?
Contact us and we will figure out the best plan to get those you serve singing your praises with all the right words in all the right venues.